Your Competitors Are Following a Map. You Should Be Using a Compass.
Adnan
Your Competitors Are Following a Map. You Should Be Using a Compass. Let’s be honest. You’ve paid a small fortune
Menu
The Rules Have Changed.
Have You?
In an era of unprecedented disruption, the greatest risk isn't volatility—it's relying on the thinking that created yesterday's success.
We serve as a confidential advisor to leaders navigating high-stakes inflection points.
For the moments when the playbook is obsolete and the future is unwritten, we believe in:
Defying conventional wisdom,
Deconstructing Complex Systems
to Create Simple, Powerful Solutions.
Conventional wisdom is a trap. It offers the comfort of the known at the cost of the possible. Our engagement is a structured intervention designed to move you from a competitive mindset to a category of one. This is not a consultancy. It is a catalyst process. It’s methodology forged at the intersection of data, creativity, and human behavior.
ENGAGEMENTS
We do not offer a menu of services. We provide tailored engagements designed for the critical inflection points that define a leader’s career and a company’s future. Each is an intensive, collaborative, and strictly confidential partnership.
High-Stakes Decision Counsel
The Situation: You’re facing a “bet the company” decision. A disruptive threat has appeared out of nowhere, or a massive opportunity is on the table, and your team is paralyzed by indecision. The cost of getting this wrong is catastrophic.
What You Get: Absolute clarity. In an intensive, off-site session, we cut through the noise, pressure-test every assumption, and map the winning move. You will leave with a clear, unified, and audacious plan, and a leadership team ready to execute it with conviction.
Reputation & Brand Reinvention
The Situation: Your brand’s message feels stale. A crisis has damaged your reputation, or a market shift has made your story irrelevant. You’re talking, but no one is listening anymore.
What You Get: A story that wins. We will build your new narrative—the foundational story that commands attention, neutralizes threats, and inspires loyalty. This isn’t just marketing; it’s about controlling how the world sees you, giving you the power to shape your own market.
Breakthrough & Growth Ignition
The Situation: Your business has hit an invisible wall. Growth has flatlined, profits are slipping, and the same frustrating problems keep circling back. You’ve tried everything, but nothing seems to work.
What You Get: A breakthrough. We conduct a discreet, intensive analysis to find the one thing that’s holding your business back. We bypass the symptoms to find the single blockage that, once cleared, will reignite growth and get your business—and your life—back on track.
From Founder to CEO
The Situation: You have a brilliant, world-changing idea. But you’re also building the plane while flying it. You’re the chief strategist, the lead salesperson, and the head of HR, facing immense pressure to grow, secure funding, and avoid the thousand pitfalls that sink most new ventures.
What You Get: A clear path through the chaos. We work one-on-one to transform you from a founder with an idea into a CEO with a scalable business. We’ll refine your pitch to captivate investors, build a strategy to achieve product-market fit, and help you assemble a world-class team. This is the hands-on, experienced counsel to navigate the critical early stages and build a business that lasts.
Winning the Public Mandate
The Situation: You’ve conquered the world of business, but the political arena is a different beast. You have the ambition and the resources to run for office, but you know that a single misstep can end a political career before it begins.
What You Get: A formidable political identity. This is one-on-one counsel to build your authentic public story. We craft your core message, prepare you for the brutal realities of a campaign, and give you the confidence to command a room, win a debate, and inspire a movement.
Igniting the Next Generation
The Situation: You’ve given your children every advantage, but you have a nagging fear that you haven’t given them a direction. You see them adrift, lacking the fire and purpose that drove your own success, and you worry about the future of your legacy.
What You Get: A son or daughter with a purpose. This is not typical career counseling. It is a discreet and profound mentorship to help your child uncover their own unique strengths and build a tangible, exciting vision for their future. The result is a young adult who is no longer defined by your shadow, but ignited by their own ambition.
Building Your Own Legacy
The Situation: The family name is a great asset, but it’s also a heavy crown. You have the security of ancestral wealth, but a deep, burning need to build something that is yours, and yours alone—to create your own identity.
What You Get: An identity forged, not inherited. We embark on a one-on-one journey to transform your vision into a viable, exciting new venture. You will emerge a confident founder with a business that is authentically yours, earning you a new kind of respect that can’t be bought.
The CEO Counsel
The Situation: Leadership is lonely. The decisions are immense, the stakes are absolute, and finding unbiased, confidential advice is nearly impossible.
What You Get: A world-class strategic partner in your corner. This is a year-long retainer giving you direct, on-demand access for your most sensitive and critical challenges. It provides the perspective, challenge, and support needed to lead with absolute clarity, courage, and impact.
THE DOSSIER
Strategy is not a document; it is a series of decisive moves that reshape the competitive landscape. Below is a selection of engagements where unconventional thinking led to extraordinary outcomes.
Click to Watch Video
Transforming a Global Campaign into a National Phenomenon — Coca-Cola India
Coca-Cola, a global titan, was preparing to launch its celebrated #ShareACoke campaign in India—a market of unparalleled complexity and scale. The campaign’s core idea of replacing the logo with names was a proven success globally. However, the Indian launch faced a critical strategic challenge: how to ignite a global concept and make it deeply personal for millions, without getting lost in the noise of conventional, siloed marketing efforts.
From 'may be one' to 'A MUST' Platform —Twitter APAC
Twitter (now X) faced a significant strategic challenge in the APAC region. Despite its cultural influence, it was consistently being deprioritized by major advertisers in favor of established giants like Facebook and Google. The platform was perceived as a secondary, “nice-to-have” channel, not an essential pillar of a brand’s digital strategy.
Click to Watch Video
The Holographic Mandate: Engineering a Moment of Awe — PepsiCo
For a global giant like PepsiCo, a corporate conference is a routine part of the business calendar. The challenge is making it anything but routine. The goal for their event in Pattaya, Thailand, was to do more than just present information; it was to genuinely motivate and energize their employees, to add “spice” and create a moment that would resonate long after the conference ended.
Click to Watch Video
Rewriting a City's Tragic Narrative — The Bhopal Mandate
For decades, the city of Bhopal was defined globally by a single, catastrophic event: the 1984 gas tragedy. This narrative, etched into the world’s consciousness, had effectively taken the city’s true identity hostage. Its rich history, vibrant culture, and immense potential were overshadowed by a story of disaster, stifling development, eroding civic pride, and creating a perception that was impossible to overcome.
Click to Watch Video
A Revolution in Political Communication — The Omnipresent Candidate
In the vast and complex theater of politics, a leader’s most valuable asset is their presence, yet it is also their most finite resource. The traditional election speech, the cornerstone of campaigning, suffers from a fundamental paradox: its impact is geographically and temporally limited. A leader can only be in one place at one time, and the message, no matter how powerful, fades from memory.
Click to Watch Video
The Alchemist's Mandate: Turning Plastic into Purpose — Polywood
Polywood was a successful manufacturer of PVC doors, but it was trapped in a defensive crouch. The brand’s identity was defined by its material—plastic—which carried a heavy, negative environmental connotation. This perception crisis created a constant headwind, forcing the company to justify its existence rather than champion its value. The client was worried, and rightly so. Their brand story was being written for them by their critics, and it was a story of environmental harm.
Forging a Retail Empire from a Crisis of Confidence — PinkWalk
One of Rajasthan’s most trusted real estate developers, the Manglam Group, stood at a precipice. Their vision was audacious: to build PinkWalk, the largest mall in the state, a project commanding a staggering INR 1000 crore investment. However, this ambition was met with deep skepticism. The city of Jaipur was already home to multiple successful malls, seemingly satisfying the market’s demand for major retail brands.
Click to Watch Video
From Real Estate Asset to Scalable Hospitality Brand — Giovanni Village
The client had created a masterpiece: a high-end luxury resort, Giovanni Village, poised to become a landmark. But with the physical asset complete, they faced a fundamental and defining strategic dilemma. The safe, conventional path was to hand the keys to an established global hospitality brand, becoming a landlord to a Marriott or a Hyatt. This offered predictable returns but sacrificed control, identity, and the potential for a greater legacy.
DISPATCHES
Observations, Insights and Learnings
Your Company Doesn’t Have a Strategy Problem. It Has a Therapy Problem.
Adnan
Your Company Doesn’t Have a Strategy Problem. It Has a Therapy Problem. The PowerPoint deck was a work of art.
The “Rich Kid Problem” is a Failure of Storytelling.
Adnan
The “Rich Kid Problem” is a Failure of Storytelling. Let’s talk about the ghost in the room for every successful
Your Brand Isn’t a “Promise.” It’s a Conspiracy.
Adnan
Your Brand Isn’t a “Promise.” It’s a Conspiracy. You’ve been in the meeting. I’ve been in the meeting. We’ve all