PepsiCo — The Holographic Mandate: Engineering a Moment of Awe
The Challenge: The Corporate Engagement Deficit
For a global giant like PepsiCo, a corporate conference is a routine part of the business calendar. The challenge is making it anything but routine. The goal for their event in Pattaya, Thailand, was to do more than just present information; it was to genuinely motivate and energize their employees, to add “spice” and create a moment that would resonate long after the conference ended.
The conventional playbook of keynote speakers and PowerPoint presentations was not going to achieve this. The mandate was to break the mold of corporate events and deliver an experience so unexpected and memorable that it would become a landmark moment for the company and its team.
The Unconventional Move: Bending Reality
Our counsel was to move beyond the expected and into the extraordinary. Instead of just talking about the brand, we decided to bring the brand to life in a way no one in the audience had ever seen before.
We conceptualized and executed a stunning, near-real holographic projection of Katrina Kaif, the brand ambassador for their beverage, Slice. This was not a pre-recorded video on a screen; it was a high-fidelity hologram that appeared on stage, addressing the audience directly. The effect was breathtaking, blurring the line between technology and reality and creating a moment of pure awe.
Our team managed the entire complex execution, flying from Bhopal to Thailand to ensure every technical and creative detail was handled with precision and finesse. The holographic appearance was not just a stunt; it was the centerpiece of a larger strategic thought process. We followed the event by ideating a complementary outdoor campaign built on the same futuristic, high-tech theme, extending the “wow” factor from the conference hall to the broader public and enhancing brand visibility.
The Result: An Unforgettable Experience and a New Strategic Asset
The holographic projection was a phenomenal success, transforming a standard corporate conference into an unforgettable, viral experience that had employees buzzing with excitement and motivation.
The engagement demonstrated a core principle: the most powerful way to communicate a brand’s vision is to embody it. By using cutting-edge technology to create a moment of magic, we didn’t just entertain; we created a powerful internal story of innovation and excitement that became a strategic asset for the PepsiCo brand, both inside and outside the company.