Share A Coke

Coca Cola, one of the world’s leading soft drink brands, launched a campaign called ‘Share A Coke’ to connect with their customers on a more personal level. To execute the campaign, they collaborated with The Think Tank (T3), a technology company that offers a wide range of services to help businesses stay ahead of the curve.

Campaign Idea: OOH LAB (the OOH wing of T3) came up with an innovative idea that integrated Out-Of-Home (OOH) and Digital Media to connect with the masses. They created a larger-than-life Coke bottle that had LED screens displaying the names of loved ones. People could see their loved one’s names displayed on the bottle after telling with whom they wanted to share the Coke with.

Campaign Execution: The campaign was launched during the Youtube fanfest in Mumbai and Delhi. People were encouraged to participate by sharing their loved ones’ names on social media using the hashtag #ShareACoke. The campaign gained a huge response, with people enthusiastically sharing their stories and experiences.

Results: The ‘Share A Coke’ campaign created by T3 for Coke was a huge success. The innovative idea of the larger-than-life Coke bottle that displayed loved ones’ names connected with people on a personal level. The campaign generated a buzz on social media, with people enthusiastically sharing their stories and experiences. The campaign reached millions of people, generating a huge response on social media and offline.

Conclusion: The ‘Share A Coke’ campaign created by T3 for Coke was a great success, showing the power of integrating technology and creativity. The innovative idea of the larger-than-life Coke bottle that displayed loved ones’ names generated a huge response from the public, connecting with people on a personal level. The success of this campaign highlights the importance of creating campaigns that resonate with customers and connect with them on a personal level.